Matt Cannon

Matt Cannon

Matt Cannon is Chief Strategy Officer of Reach, the premier partner for ambitious, forward-thinking online brands that want to connect with consumers around the world, expand their business, and increase global sales

July 14, 2021 What’s Missing From Your Cross-Border E-Commerce Strategy?

Driven by the conditions of an unprecedented modern-day global pandemic, 2020 saw a rapid redefinition in the landscape for retailers across the spectrum. Faced with restrictions on physical retail sales, retailers turned to e-commerce platforms to remain operational, while consumers flocked to digital platforms for everything from their essential groceries to luxury goods. This resulted…