Matt Ater

Matt Ater

Matt Ater is senior vice president at Vispero, a global leader in assistive technology and accessibility. With more than 25 years in the field, he collaborates with global retailers and technology providers to design inclusive systems that empower customers.

Brick-and-Mortar, E-Commerce

5 Accessibility Insights Every Retailer Should Know Before the Holiday Rush

November 19, 2025 at 4:25 pm

As retailers prepare for the holiday rush, all focus is on speed, convenience and conversion. However, there’s another metric that deserves attention this season: inclusion. Accessibility isn’t just about compliance anymore; it’s about building loyalty, trust, and a retail experience that works for everyone. I’ve spent more than two decades helping brands, from large household…