Matt Antal

Matt Antal

Matt Antal serves as vice president of promotions at Quotient, where he leads a team that excels at equipping CPG brands and advertisers with powerful promotional strategies to achieve their KPIs.

Customer Retention, Marketing, Omnichannel

How Big Retail and CPG Brands Are Rethinking Omnichannel Promotional Campaigns to Battle Inflation

June 8, 2023 at 5:05 pm

U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to…