Mathieu Champigny

Mathieu Champigny

Mathieu Champigny is Group CEO of CoCreativ and CEO Of Industrial Color, a full-service creative agency with offices in New York and Los Angeles.

Brands Need to Weave Into 'Threads' Now, Despite Lack of Ads

In an earlier-than-expected launch, Meta's new platform, Threads, is separating from the visual storytelling of its sister social networks. Threads gives brands the ability to strengthen relationships with existing audiences via conversations and real-time commentary, and also reach new audiences who don't pay attention to the visual space. While there isn’t a monetization model in…