Martin Balaam

Martin Balaam

Martin Balaam is the CEO and founder of Pimberly, an enterprise SaaS platform for product information management and digital asset management for brands and retailers, accelerating their speed to market by automating and simplifying the management of vast quantities of product data, images, videos, 3D, and documents needed for today’s digitally rich, cross-border, omnichannel world.Before joining Pimberly, Martin was the owner and CEO of Jigsaw24, the UK’s largest IT solutions business serving creative film, TV & luxury brands, an investment alongside NorthEdge Capital LLC.
Operations & Fulfillment
Why Product Lifecycle Visibility is Becoming Retail’s Most Important Sustainability Tool
January 7, 2026 at 9:43 am

Sustainability has moved from a niche consideration to a mainstream buying factor, and the data makes that clear. Data shows that 61 percent of consumers say sustainable packaging is now the top influence on whether they choose one brand over another. Additionally, three-quarters of consumers are willing to wait longer for an order if it…