Marly Sohr

Marly Sohr

As Lead of Industry Solutions – Retail, Marly works with’s Retail vertical team to develop strategic CTV and digital advertising solutions for retail brands. 

Prior to joining (formerly Exponential), Marly worked as a Research Specialist at the University of Maryland, where she earned her Master’s degree in Public Health.

Harnessing the Power of Advertising in an Unsteady Economy

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…

Operation Omnichannel: A Seamless and Cohesive Shopping Experience

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…