Marly Sohr

In 2025, retailers were faced with the challenge of navigating an economically uncertain future. With unknown impacts of inflation, high interest rates, and a poor labor market outlook, retailers turned to promotions as a key tool to keep consumers engaged. While product quality and design remain the primary drivers for sales, shoppers are increasingly focused…

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…