Mark Simpson

Before brands come up with clever emails and identify the best Valentine's Day products, what are they doing to prepare themselves for the masses? They’re tending to their e-commerce sites, of course. It’s not too late for you to do the same.

With expendable income being scarce in today’s economy, consumers have become highly skilled at comparison shopping. While shopping for the best deal once required serious effort — driving from store to store and/or comparing catalogs — it’s an easy process now.