Mark Scholz

Mark Scholz

Mark Scholz is an insights manager at market research firm KS&R. As part of KS&R’s Retail/E-Commerce, Global Transportation, Supply chain and Logistics practice for nearly 10+ years, Mark works closely with clients to bring the voice of their customers inside the organization, inform judgement in uncertain times, and make data-driven decisions.

Marketing

How Receipt Capture Fills the Gaps in Consumer Buying Data for Retailers

October 8, 2024 at 10:37 am

Digital receipts are now a staple of consumer transactions, available through apps on various devices and offering businesses a valuable new data source. Gathering digital records like receipts reveals deep insights into consumer behavior and enables competitive benchmarking. Why Traditional Research Falls Short Retailers and e-tailers regularly leverage internal data to gain insights into their…