Mark Chrystal

Mark Chrystal

Mark is a 23-year retail veteran of multinational brands like Victoria’s Secret, Disney Store, American Eagle Outfitters and David’s Bridal and has led all or parts of every function of a retailer: from production and sourcing to logistics and warehousing, merchandising, inventory management, financials, marketing and eCommerce. His latest venture, Netail, is a technology that enables retailers to auto-identify competitors across the internet and track their assortments.

February 9, 2023 Adapting to the New Truths of a Shifting Retail Paradigm

Retail is constantly evolving. Some changes are so small or happen over such a long period of time that the impact on day-to-day business is negligible. Then there’s the case of the past few years. We’ve seen technological and societal forces converge and drive enormous changes, incredibly quickly. Whether you call it a revolution, a…