Mark Abernathy

Mark Abernathy

Mark Abernathy serves as Pensa Systems’ head of market development for the retail sector. In this role, Mark leads Pensa’s go-to-market efforts to meet retailers’ growing demand for automated real-world shelf visibility data. He previously served as head of eCommerce operations at Kroger, where he created and led a profitable $6B dollar business across 2000+ locations in 19 regional divisions and expanded operations to support new lines of business including Home Delivery, Ship-to-Home and Click&Collect. Earlier in his career, Mark spent 13 years at Harris Teeter in a variety of store operations roles. He brings a wealth of expertise in helping retailers accelerate growth, improve customer satisfaction and manage disruptions.

Marketing

Optimizing Ad Spend is Important — But Retailers Ignore Bigger Picture Monetization Strategies at Their Peril

August 30, 2022 at 9:12 am

Retailers are on a quest to improve margins. Given an environment of unprecedented competition, inflation, economic uncertainty, excess inventory and constant supply chain disruptions, that quest is now a business imperative for all — and for many, an existential battle. As a result, we’re seeing a lot of headlines about the industry doubling down on retail…

Omnichannel, Operations & Fulfillment

How to Accelerate Your E-Commerce Strategy by Years and Get on the Path to Profitability

July 11, 2022 at 7:29 pm

In e-commerce, speed and order accuracy are the key drivers of customer satisfaction. A customer who expects diapers to be delivered in half an hour may abandon a retailer forever after one messy delay or mistake. Brick-and-mortar retailers that are building out their e-commerce operations are feeling pressure on many fronts. Q-commerce companies, which promise 15-…