Marcie Merriman

Marcie Merriman

Marcie Merriman is EY Americas‘ Cultural Insights and Strategy Leader. She is an internationally recognized leader in cultural anthropology and retail strategy, having her work frequently featured in publications, such as The New York Times, The Wall Street Journal and Forbes. Within EY, Marcie leads a practice focused on helping organizations understand the nuances of human behaviors and the organizational implications that can be addressed through improved experiences, including the deployment of digital technologies. Visit ey.com/futureconsumernow for more insight into the drivers creating the future consumer.

Technology

Are Brands Entering the Metaverse Headed for the Wild, Wild West?

March 28, 2022 at 12:37 am

The metaverse is here. In fact, it has been for quite some time. While most of us may have just learned of the term “metaverse,” those born in 1997 and after (Gen Z and Alpha) have grown up with it. For them, the idea of interacting, learning, conversing and even buying in a virtual universe…

Marketing, Brick-and-Mortar

Wooing and Wowing Future Consumers Isn’t Automatically in the Bag

February 11, 2019 at 5:04 pm

Retailers that want to survive in the future need to rethink their relationships with consumers and the experiences they provide them.