Manuel Albuquerque

Manuel Albuquerque

Manuel Albuquerque is the CEO and co-founder of Primetag, founded in October 2018. The platform helps brands understand how influencer campaigns impact all customer touchpoints, including in-store spending that traditional metrics miss.

Manuel’s journey began as a professional basketball player in Portugal at age 16, before moving into music. Through circles with professional athletes and musicians who gained sizable followings, he recognised the need to help early influencers monetise their social media presence, inspiring Primetag’s creation.

His mission focuses on “connecting people, empowering talent and fulfilling dreams” for all influencer marketing stakeholders. Manuel believes influencer marketing is more than a trend, leading Primetag to create what he calls “The Return on Influence.”

Customer Service

Growth and Strategic Shifts of Influencer Marketing

July 8, 2025 at 3:43 pm

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In the last few months alone, we’ve seen Unilever dedicate half of its ad budget to social channels in an “influencer first” push, Publicis Groupe acquired Captiv8, and WPP created an entire…