Maggie Nemoy

Maggie Nemoy

Maggie Nemoy, Director of Research and Insights, Basis Technologies
Maggie is director of the research insights at Basis Technologies. Her team is responsible for producing actionable and insightful pieces on key verticals and audiences based on both syndicated and proprietary media research data. At Basis, Maggie has been heavily involved in the conception and growth of the team’s work and the company’s first research panel, ImpactIQ. Prior to her career at Basis Technologies, Maggie graduated from Vanderbilt University and interned in research at Berkshire Hathaway HomeServices.

September 23, 2025 Inflation is Reshaping Holiday 2025: How Brands Can Win Over the Value-Driven Consumer

The U.S. is in for a gritty holiday season as consumers will walk a tightrope between emotion and financial restraint over the next few months. The pressure always ramps up this time of the year because it’s the bulk of how many B2C businesses make their revenue. But what if consumers don’t want to give…

August 28, 2024 Win the Holiday Season … Without the Headache

In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might be worrying for some marketers and retailers. Not only for…

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