Lyara Lobo

Lyara Lobo

Lyara Lobo, a first generation American from an all Brazilian family, is a highly skilled and accomplished digital marketer specializing in the realm of paid search advertising and channel expansion integration expert. With an impressive track record spanning over five years, I’ve demonstrated my expertise in driving targeted traffic, optimizing conversion rates, and maximizing ROI for businesses across various industries.

My journey in the digital marketing landscape began with a passion for data-driven strategies and an insatiable curiosity for understanding consumer behavior. What truly sets me apart is her analytical prowess. Armed with a keen eye for detail and armed with a knack for interpreting data, I consistently refine strategies to ensure optimal performance. My data-driven approach, coupled with my innovative thinking, has enabled me to overcome challenges and exceed performance targets consistently.

My career experience showcases not only my technical competence, but also my unwavering commitment to staying at the forefront of the industry. With my proven track record and relentless pursuit of excellence, I continue to shape the landscape of paid search advertising, and channel expansion growth making me a valuable asset to any organization aiming to thrive in the digital arena.
Fashion Consumers Don’t Trust Influencers Anymore; Here’s How to Fix the Problem

A recent survey on the effectiveness of marketing via social media influencers has officially burst a long-suspicioned bubble: The facts are in, and nearly 90 percent of consumers are no longer willing to buy what influencers are paid to sell. Such unnerving data indicate a particularly dramatic shift in the marketing landscape for fashion retailers,…