Lou Ramery

Lou Ramery

Lou Ramery is a recognized leader in brand and loyalty program development and CRM. His professional roles have ranged across senior corporate marketing, agency and consulting inclusive of numerous retail brands. Lou has been Partner & Managing Director, Customer Experience Practice at Accenture Digital, Senior Vice President, CRM for Sears Holdings Corporation where he established the Shop Your Way Rewards loyalty program, Global Head of Marketing at Digitas, Executive Vice President, Marketing & Planning – at loyalty marketing pioneer Brierley+Partners, Vice President, Marketing for PepsiCo, and Vice President, International Marketing & Strategic Business Units at Continental Airlines.
Why Your Loyalty Program May Not Be Up to Your Brand Standards

While many studies have assessed the efficacy of retail loyalty programs and their influence in driving desired member behaviors, little has been researched as to the consumer perception of these programs in relationship to the perception of the brands themselves. Are these programs elevating the brand … or are retail loyalty programs damaging the brand…