Lori Johnshoy

Lori Johnshoy

Lori Johnshoy is the head of global retail, media network and CPG industry strategy at LiveRamp, the worldwide leader in data collaboration. She drives global acceleration plans and key performance metrics, including revenue, market penetration, and new vertical-specific pathways. Lori’s two-decade career in retail includes working with some of the world’s largest CPG and technology brands to drive impactful outcomes and improve consumer experiences. Notably, she was among the founders of Target’s media network, Roundel, leading sales, strategy, and transformation to drive revenue. Lori is based in the Minneapolis area.

The New Retail Media Playbook for Earning Long-Term Brand Investment
August 13, 2025 at 9:46 am

Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and new competitors are forcing them to prove greater value. With rising ad costs and inconsistent insights, advertisers are questioning the return they get from media networks, while retailers push for deeper brand…