If you're looking for tips to get more out of your holiday program, or if you think it might have some potential weaknesses, below I've highlighted five common mistakes with strategies to correct them. Each includes a tactic you can integrate into campaigns and content to make your marketing program more successful.
Second-tier holidays and special days can help you inject personality into your emails, thus making them stand out in the inbox, but they can do much more. They also can increase near- and long-term engagement and deliver significant revenue.
In addition to improving the user experience and removing a barrier to list growth, offering social sign-in options has the potential to impact both the amount and accuracy of data that retailers can collect. Here's how:
Retailers are focusing on giving shoppers what they want in an effort to turn browsers into buyers and ensure their brand stays top of mind this holiday season. More than 32 percent of consumers will shop online this holiday season, according to a study from the National Retail Federation. This reality makes email a perfect channel for delivering holiday messages. Here are five tactics to ensure your brand is at the top of consumers’ lists this holiday season: