Lise Wilson

Lise Wilson

Lise Wilson is Vice President of Retail Strategy and Strategy & Account Director at Miller Zell, Inc., a leading full-service retail experience company.

Tips for Nailing CX This Peak Season

This year has been one of uncertainty and disruption across the retail space, with many other headaches arising during peak season. As retailers decipher what to expect during this critical, late fourth quarter, there’s a million-dollar question hanging in the balance: With getting items to shelves still a pressing challenge, how does customer experience remain…

Strategic Store Design is Critical to Meet Anticipated Increases in Holiday Traffic

It's not news that the global pandemic has continued to complicate both back-of and front-of-house operations for retailers, but the holidays are coming, nonetheless. Several factors will serve to increase the pressure on physical retail locations this year. There's an increased desire to shop in stores and to shop earlier. Consider: 47 percent of consumers…

Late to the Party: How to Cater to Last-Minute Shoppers This Year

As the holidays quickly approach, many early-bird consumers have already begun rounding up items on their holiday lists, eager to beat the holiday rush. But as any retailer knows, there will inevitably be plenty of shoppers who need a little — or perhaps a lot — of help making that final dash to get their holiday shopping wrapped…

Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…

Better Than Washing Dishes: How to Enhance Your CX With In-Store Value

The rise of digital has shifted perceptions of brick-and-mortar retail. What was once a thrilling experience to venture in-store can now be considered an inconvenience, especially when a comparable product is often a button-push away. For some consumers, in-store shopping has fallen even lower in the ranks and become akin to that of a mundane…