Lisa Yorgey, Author at Total Retail

August 1, 2002 Costly Production Errors Reduced

The Hacker Group/FCB, a direct marketing agency in Bellevue, WA, produces hundreds of millions of…

May 1, 2002 Database: Spoils for the Loyal

If implemented effectively, loyalty-marketing programs can boost response and customer lifetime…

May 1, 2002 It Pays to Issue Refunds in Local Currency

Whether you’re a global cataloger pricing in each market’s local currency or a domestic…

February 1, 2002 Europe Bound: Expand Prospecting in the EU

The nations of the European Union enjoy well-developed mail-order markets; much of the continent now…

November 1, 2001 Selecting a Print Location for Your Catalog Version

Choosing a print location for your international catalog requires more than throwing a dart at a…

September 1, 2001 Finding the Right International List Broker

All list brokers are not created equal. Before you rent lists for a global campaign, identify a…

April 1, 2001 Creating a Local Web Presence

Lands’ End has launched six international e-commerce sites within a period of 12 months. “We…

October 1, 1999 Going Global

Although Peruvian Connection didn’t launch its first international catalog until 1994, CEO and Co-…