Lisa Hastings

Lisa Hastings

Lisa is a Globally experienced Creative Director & Brand Strategist. With 20 years of Brand & agency experience, she has worked with brands, businesses and individuals across USA, Asia and Europe. She has recently taken up the Global Creative Director role with SGK in Sydney Australia.

3 Ways to Define Your Brand Strategy

The buzzword right now is agile — but without context it’s just a verb. Take a deep dive into why an agile brand strategy and consumer-focused tone of voice are essential to building and maintaining a brand for the future and discover how to find your niche to position your brand. Evolving your brand doesn’t…