Lisa Hastings

Lisa Hastings

Lisa is a Globally experienced Creative Director & Brand Strategist. With 20 years of Brand & agency experience, she has worked with brands, businesses and individuals across USA, Asia and Europe. She has recently taken up the Global Creative Director role with SGK in Sydney Australia.

Marketing

3 Ways to Define Your Brand Strategy

June 9, 2021 at 1:16 am

The buzzword right now is agile — but without context it’s just a verb. Take a deep dive into why an agile brand strategy and consumer-focused tone of voice are essential to building and maintaining a brand for the future and discover how to find your niche to position your brand. Evolving your brand doesn’t…