Lexi Sydow

Lexi Sydow

Lexi Sydow is the director of corporate marketing and insights at data.ai, a mobile data analytics provider. 

Your Customers Are Shopping in Apps. Are They Shopping in Yours?
October 31, 2023 at 9:56 am

How is this for a growth story? In October 2022, the shopping app Temu had 850,000 weekly active users in the U.S. A year later, it had 38 million. This eye-watering statistic says a lot about the buying habits of U.S. consumers in the post-COVID era. First, it reveals the insatiable desire of shoppers to…

App Metrics Retailers Need for Success
June 26, 2017 at 7:59 am

Brick-and-mortar retail isn't dead, but the rules have changed. Digital commerce has disrupted the entire industry, and mobile apps are at the center of that change. The average annual growth of e-commerce has increased to $40 billion over the past three years, with mobile driving 44 percent of retailers’ online traffic. This totals to 31…