Lew Paine

GfK's Future Buy research reveals that the online shopping experience is resonating more with consumers than the in-store experience. The study found that consumers rate online shopping significantly higher for nearly all attributes that result in a winning experience. In fact, there's not a single major attribute where the in-store experience is rated higher than online. One can surmise that retailers first priority should be to deliver the same shopping experience in-store as they are online.