Lauren Kreisberg

Lauren Kreisberg

Lauren Kreisberg is the director of product management at Zaius, focusing on CDP initiatives such as data science, data ingest and processing, and user resolution/single view of the customer.

December 18, 2019 Can Online Marketers Take Advantage of Year-Round Buying Events to Better Prepare for Holiday Shoppers?

While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didn’t even exist, and it’s not a real holiday at all. Prime Day was manufactured by Amazon and adopted by…