Larry Alton

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers don’t hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sure…

Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…

Discount sites like Groupon, the former LivingSocial (acquired by Groupon in 2016), and niche markets like Restaurant.com are popular with consumers, allowing them to pre-purchase gift cards for local services and activities at a cut price. From a business owner’s perspective, though, what’s the advantage of promoting your brand on such a site? Is it…

The retail industry is a growing part of the big data revolution, but exactly how should retail organizations start integrating data analytics into their business models? The question doesn’t have a straightforward answer, but it helps to understand the role of data for modern retail companies. You might be tempted to hire your own data analyst…

Signage is something the average customer doesn’t think about when pulling up to a store, but without it, most customers wouldn’t know whether they were in the right place. From a business perspective, getting your signage right requires more than merely making it visible. How to Make the Most Out of Physical Signage Physical signage,…

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

For promoting products, content marketing, and a blog in particular, promises more traffic than many online retailers realize. Why do retailers hesitate to use blogs for content marketing? They fear that by marketing through blogs that their websites will appear spammy and become less appealing to consumers. However, blog content can be an important way…

Identifying everything that affects your e-commerce sales is a daunting task that just might be impossible. However, here are two uncommon factors you probably haven’t considered:

True philanthropy isn't a public relations tactic; it’s a genuine expression of contributing to a cause. Centennials — the generation following millennials — place heavy importance on philanthropy when choosing what businesses to support. The centennial generation will soon make up the majority of consumers, and their preferences can’t be ignored. If you’re involved in corporate…

In the world of retail, the right point-of-sale (POS) system can make a huge difference in your overall profitably, security and stability. The problem is that there are dozens of different platforms on the market, each claiming to do different things. Do you know how to choose the right one for your business? Evaluating POS…