Lane Bernes Genee

Lane Bernes Genee

Lane Bernes Genee is head of brand development and vice president of marketing at Alium, a platform that helps brands find the right martech and ecommerce solutions. Before Alium, Lane was Head of Customer Acquisition at FEED, a lifestyle brand founded by Lauren Bush Lauren. Lane was also the first marketing hire at CB Insights, and helped build the venture industry’s preeminent source of research and intelligence. Lane lives and works in Brooklyn, New York.

Customer Retention, Marketing

Identity Resolution Gets in the Way of Customer Centricity

April 23, 2025 at 4:53 pm

Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many companies run into is competing priorities. A retailer that needs to clear excess inventory before the next shipment feels the pressure to push clearance messaging even if a customer-centric strategy would…