Laetitia Korn

Laetitia Korn

Laetitia Korn, Vice President of Marketing, Akeneo
With more than 15 years of experience in global companies (Tech, SaaS, IT, and consulting), Laetitia Korn is a recognized B2B marketing expert. As Akeneo’s VP of Marketing, she leads awareness and business generation strategies on a global scale, positioning the vendor as the product experience-leading company. Passionate about innovation and digital transformation, Laetitia Korn stands out for her strategic approach to B2B marketing, her ability to foster synergies between teams, and her expertise in managing omnichannel campaigns in dynamic and demanding international environments.

Merchandising

How Better Product Experiences Can Reduce Returns, Enhance Brand Loyalty, and Protect the Planet

April 1, 2025 at 3:01 pm

The holiday season has come and gone, and as the dust starts to settle, this means one thing for most brands: returns. While it's always been normal for consumers to exchange that one gifted shirt that didn’t quite fit right or that well-intentioned but hideous jacket from grandma, the sheer volume of returns in recent…