Kristin Howell

Kristin Howell

Kristin Howell is the global vice president of retail marketing and merchandising at SAP.

5 Key Retail Trends to Look for in 2024

With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here…