Kristina Nolan

Kristina Nolan

Kristina Nolan is president of DMi Partners, a full‑service digital marketing agency specializing in affiliate and influencer marketing that help some of the world’s leading brands drive measurable growth. She is a frequent speaker on the future of commerce media and performance marketing’s role in driving strategic growth.

The Convergence of Retail Media and Affiliate: The New Growth Engine for Brands
March 24, 2026 at 6:06 pm

Retail media sits at the top of every chief marketing officer's agenda … and for good reason. It promises precision targeting, measurable sales outcomes, and proximity to customers at the point of decision. Meanwhile, affiliate and creator programs have evolved from emerging channels into reliable, cost‑effective, and crucial drivers of revenue, but the majority of…

Smart Marketing Strategy Has Sock It to Me Dancing its Socks Off
June 17, 2021 at 10:01 pm

From humble but feisty beginnings at an outdoor market in 2004, Portland, Maine-based Sock It to Me has evolved into a mighty (and way talented) team of 40-plus employees creating over 400 original designs and servicing over 4,000 wholesale accounts as well as its own web store. Its growth has been fueled by its unique…