Kristen Groh

Kristen Groh

Kristen Groh is a senior partner at Prophet, a growth consultancy, specializing in digital transformation strategies that guide brands toward uncommon growth and exceptional relevance. Kristen has built her career on the combination of deep client-centricity and hands-on practical experience, working in digital product, marketing, technology and design. She has worked with a range of retail brands including Estée Lauder, Aldi, Unilever and SC Johnson.

September 5, 2022 4 Recession-Ready Transformation Pivots Retailers Need Now

A looming recession. Supply chain struggles. Household budgets under pressure. For retailers, it's shaping up to be a challenging holiday season. As stores begin to execute their all-important fourth-quarter plans, they’re having to adjust, anticipating logistical hiccups and changing shopper behaviors. Amazon.com is even rumored to be planning a second Prime Day holiday, partially to…

March 1, 2021 What Amazon’s Acquisition of Selz Means for CPG Firms

Amazon.com's recent acquisition of Australia-based Shopify competitor Selz is starting to drum up speculation, coincidentally just as Shopify released strong financial results last month. The purchase occurred in January without any publicity, which sparks questions around the intent of the acquisition and what it means for the future of commerce. CPG firms should pay close…

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