Krishna Subramanian

Krishna Subramanian

Krishna Subramanian co-founded Captiv8 in 2015 and has helped develop the company into the largest AI-powered branded content platform that connects companies to digital influences to tell authentic, powerful stories. Captiv8’s influencer marketing platform provides a data-powered, end-to-end solution that drives attribution at scale.

July 15, 2021 Measuring Influencer Marketing Success: The Top KPIs All Retailers Should Be Tracking

Gen Zs and millennials continue to make up more and more of the U.S.’s consumer base. As of last year alone, the two generations were on track to account for nearly $350 billion of spending power (approximately $150 billion spent by Gen Z and around $200 billion by millennials). However, as generations that are historically…