Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR…
Kosta Popov
Artificial intelligence and immersive technologies are swiftly evolving and are already used in a variety of industries, including e-commerce. From fostering sustainability to improving customer experience, these revolutionary technologies are reshaping the production, marketing and consumption of goods. Recognizing this transformation, numerous online retailers are either exploring or have already adopted AI and immersive technologies…
Recent research by HubSpot revealed that 39 percent of media planners who use NFTs say they have the best return on investment of any channel in their media mix. Yet, for many marketers, NFTs are still an undiscovered territory, with 16 percent surveyed saying they plan to use NFTs for the first time this year.…
Retail has dramatically changed since the pandemic began. The numbers of consumers visiting real-life shops dropped significantly because of the COVID-19 outbreak. To compensate for the decline in revenue, many companies made the move online. According to experts, by 2023, e-commerce will account for more than $6.5 trillion in sales, representing 22 percent of all global…
Online retail is a highly competitive market. To effectively compete, online retailers need to start utilizing substantial advantages, like 3D technologies. These are solutions that bridge the gap between online and offline shopping. 3D technologies for online retail include 3D configurators and interactive 3D visualization of items. 3D Configurators: Customizable Lovesac Furniture A 3D configurator…
Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customers’ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value for…
Artificial intelligence (AI) is one of the most promising technologies for retail. According to market firm Tractica, global AI revenues will see a massive growth to $36.8 billion in 2025. AI capabilities have reached the level where brands are starting to take them seriously. To make a winning formula, now retailers just have to add…
Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail…
With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it's the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible…
