Kirsten Newbold-Knipp

Kirsten Newbold-Knipp

Kirsten Newbold-Knipp is the CMO of FullStory, a powerful digital experience intelligence platform that helps e-commerce, SaaS and digitally-powered brands create better online experiences for their customers. 

Newbold-Knipp previously served as Convey’s Chief Marketing Officer/VP. Passionate about building successful teams from the ground-up, she has worked at companies ranging from the Ritz Carlton and Intel to Hubspot and Gartner. Kirsten is an animal lover, a wine enthusiast, and a polyglot. In her spare time, she volunteers as a Marketing Advisor to Austin Pets Alive, mentors students at MIT Sloan, and co-owns two companies.

Shoppers Share the Top DX Issues to Fix Before Online Holiday Surge

Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…

E-Commerce Glitches Go Unreported — and Retailers Pay the Price

In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…

Research Reveals More Collaboration Needed to Support Last-Mile Customer Experience

U.S. retail sales soared 1.6 percent in March, posting the largest gain in a year-and-a-half and outpacing economists’ expectations. While growing sales numbers are undoubtedly good news for retailers, consumer expectations around the delivery process are also surging, making it more difficult than ever for retailers to meet customers’ demands. This might not be welcome news…