Kira LeBlanc

Kira LeBlanc
Kira LeBlanc, Senior Vice President, Global Activation, Perion
Kira is a strategic, data-driven marketing leader with 15-plus years of experience driving innovation across global brands including AOL, TechCrunch, Verizon Media, Yahoo, Hivestack, and Perion. She currently leads Perion’s global digital, activation, and experiential marketing teams, where she builds impactful, cross-channel strategies that drive growth and brand connection.

Known for her full-stack expertise and storytelling acumen, Kira blends creativity with analytics to deliver results at scale. A passionate mentor and advocate for inclusion, she supports emerging talent through the AMA Toronto Chapter and serves on the DPAA Women’s Empowerment Board.

Beyond the Frame: Why Video is the Strategic Supercharger for Modern DOOH
March 17, 2026 at 3:21 pm

Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of environments. While the static image remains the cornerstone of high-impact advertising, the integration of video allows DOOH to transcend its surroundings, transforming a vibrant screen into an unmissable, cinematic…