Kim Kosaka

Kim Kosaka

Kim Kosaka is Director of Marketing at Alexa.com, whose tools provide insight into digital behavior that marketers use to better understand and win over their audience.

40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content and Building Your Site’s Authority
June 7, 2019 at 7:31 pm

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…

40 Tips for E-Commerce SEO, Part 1: Technical SEO and Research Tactics
June 6, 2019 at 8:37 pm

For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue — but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies for…