The shift from analog to digitally influenced shopping at brick-and-mortar stores is the most important change in shopper behavior that marketers need to act on today. Ryan Partnership surveyed over 8,000 consumers this year to find out which digital tools they use, and which are really driving impulse purchases, increased spending and choice of retailer. Ryan's proprietary Impact Score uses that information to measure each tool's influence on shopping behavior. The results provide guidance on the best ways for retailers to use digital tools this holiday season. Here are five of those tips:
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