Kim Dushinski

Kim Dushinski
Watch and Wait or Take Immediate Action?

With an ever-changing technology like mobile, it's important to stay up to date with the trends and take action on the already tried-and-true strategies. Let's take a look at some of these trends and must-do tactics.

4 Mobile Marketing Best Practices for 2013

As we begin a new year it's tempting to think it's time to look for new technologies when planning your mobile marketing efforts. In fact, it's more important now than ever to stay focused on the fundamentals of creating smart, successful mobile campaigns. Here are some of the fundamentals that stand the test of time:

A Round Peg for a Round Hole

A mobile marketer’s toolbox is full of strategies and tactics they can leverage to interact and engage with customers and prospects alike. To successfully use mobile marketing to impact your company’s bottom line, you need to choose the right tool for what you’re trying to accomplish.