Kim Carrasco

Kim Carrasco

Kim Carrasco, the Chief Creative Officer at RevAir, is a seasoned marketing strategist and product development expert with over 25 years of experience in the beauty industry. She is known for her ability to identify market trends and translate them into high-performing product lines, which enabled her to lead new product launches from concept to more than $44 million in annual revenue.

Marketing

Beyond the Blast: How RevAir’s Targeted CTV Strategy Delivered a 627% ROI

April 29, 2025 at 7:54 am

In today’s noisy world of digital advertising, cutting through the clutter and reaching the right customer can seem impossible. Many brands, especially in e-commerce, are throwing spaghetti at the wall and hoping something sticks. That’s not us — and that’s not how we work. As a direct-to-consumer e-commerce brand, we dig into a more strategic,…