Kim Ann King

Chances are you're spending a lot of time, money and effort driving traffic to your online store. More and more, online retailers are realizing that the way to stand out from the crowd, and increase the return on investment of their reach and acquisition initiatives, is to optimize their site so that they're giving visitors exactly the experience they're looking for.

There are two common sense strategies that every digital marketer should employ well before Cyber Monday: one, maximize conversion drivers and, two, minimize conversion barriers. Here are some ways how: