Kia Saedi

Kia Saedi

Kia Saedi is regional sales director, West Coast at Adjust, the industry leader in mobile measurement, fraud prevention, cybersecurity and marketing automation.

Why Knowing When Your App Users Are Active is Key to Your Re-Engagement Strategy

Overall, the app economy has shown enormous resilience in the face of COVID-19-related challenges, but it’s clear different categories are seeing very different impacts. While some app categories are in a boom cycle, others seem to be stagnating. The first quarter of 2020 has been a mixed bag for e-commerce apps. Data from Adjust’s latest…