Kevin Metz

Kevin Metz

Kevin Metz recently served as Chief Marketing and Digital Officer for Stuller, a large international manufacturer, distributer and retailer of fine jewelry and associated products, services and software. He was responsible for the company’s branding, marketing, digital, events, sales and customer experience strategies and programs. Prior to this, Kevin held marketing leadership roles with a number of large omni-channel retail brands including ULTA Beauty, Yankee Candle, The Limited and Bass Pro Shops.

Kevin is currently seeking his next leadership opportunity in branding, marketing, digital and/or customer experience. You can reach him at

10 Steps to Creating a CX Practice in Your Organization

I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…

CMO Vision: Who or What Drives Your Marketing Strategy?

Who ultimately “owns” the marketing strategy of your brand or organization? Who is pulling the strings? I believe any marketing leader would ultimately like to respond to those questions with the answer, “I am.” Based on my own personal experience, that's not necessarily always the case. Merchants in Control I’ve worked for a number of large,…