Kevin Lee

Kevin Lee

Kevin Lee is a Trust and Safety architect at Sift who helps customers implement strategies that cross-functionally align risk and revenue programs. He has lead various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square and Google.

E-Commerce Retailers Face Long-Term Challenges as Payment Fraud Damages Customer Trust
September 16, 2019 at 3:49 pm

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…

When Will They Strike? Understanding Fraud in Online Shopping
March 7, 2019 at 5:26 pm

Retail transactions during peak shopping periods, especially online and mobile sales, continue to increase each year — with the 2018 holiday shopping season serving as a prime example. The season saw record sales, with Black Friday far exceeding expectations and Cyber Monday becoming the largest online shopping day in U.S. history. E-commerce and m-commerce retailers…