Kevin Kelleher

Kevin Kelleher

Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.

Mother’s Day Email Marketing Trends

We took a look at email marketing trends from Mother's Day 2014 across major floral brands (ProFlowers,, FTD, Teleflora, FromYouFlowers) and found similarities and differentiators in key areas — subject line, body and call to action (CTA).

Phishing: A New Age of Bank Robbery

Phishing is but one attack vector for which retailers must be on the lookout. It's important to note that although the financial sector is a fan favorite of phishers, it's by no means the only target. Today, medical records stored at hospitals, clinics and insurance companies are being stolen and sold just like bank information. In fact, last year the going rate for medical records was up to 10 times higher than that of financial information. And although it likely won't ever produce thrilling stories like those of Dillinger or Bonnie and Clyde, phishing is one of the easiest, cheapest and most effective means of theft today.