Ken Roshkoff

Ken Roshkoff

Ken Roshkoff is CEO of AMC Global, where he serves as innovation strategist and a consumer-driven growth architect. He leads advanced early-purchaser research and verified ratings & reviews platforms at AMC Global, enabling global brands to capture authentic consumer voice immediately after product purchase.

Ken and his team have built and scaled proprietary methodologies including ResponseCash PFU™ (Purchaser Follow-Up) and VerifiedViews™️, helping brands unlock real-world performance insights and accelerate smarter product decisions from day one in-market.

With a strong focus on AI integration, data activation, and launch optimization, Ken operates at the intersection of consumer behavior, product performance, and measurable business impact. His work centers on one belief: the earliest purchasers hold the most powerful growth signal.

Why Incentivized Reviews Weaken Trust
March 4, 2026 at 2:17 pm

Product reviews remain central to how people evaluate and choose what to buy. Recent data shows consumers read reviews before purchasing, and businesses recognize that verified purchase reviews increase trust. In a recent GoodFirms survey, 94 percent of respondents said verified purchase reviews make them more confident in feedback! Industry coverage over the past year…