Kelsey Robinson

Kelsey Robinson

Kelsey Robinson is a partner at McKinsey & Company’s Marketing & Sales Practice, a global consultancy firm.

Here’s How to Get the Most From 2019’s Holiday Shopping Season

In the weeks between Thanksgiving and Christmas in 2018, U.S. consumers spent a record $850 billion. While Thanksgiving 2019 is still four months away, the competition for holiday dollars is already under way. Discerning retailers are looking to win back some of the holiday dollars going to Amazon.com every year. Amazon had more traffic on…