Kelsey Robinson

Kelsey Robinson

Kelsey Robinson is a partner at McKinsey & Company. She partners with industry leading, consumer-facing companies to drive top-line growth through ideation and implementation of strategies, including customer analytics and insights, e-commerce and omnichannel, digital marketing and customer acquisition, CRM personalization, category strategy, and store productivity.

Merchandising, Operations & Fulfillment

Here’s How to Get the Most From 2019’s Holiday Shopping Season

July 19, 2019 at 11:38 am

In the weeks between Thanksgiving and Christmas in 2018, U.S. consumers spent a record $850 billion. While Thanksgiving 2019 is still four months away, the competition for holiday dollars is already under way. Discerning retailers are looking to win back some of the holiday dollars going to Amazon.com every year. Amazon had more traffic on…