Kayla Matthews

Kayla Matthews

Kayla Matthews writes about AI, the cloud and retail technology. You can also find her work on The Week, WIRED, Digital Trends, MarketingDive and Contently, or check out her personal tech blog.

4 Trends in SMS Retail Marketing (and How to Use Them)

Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…

4 Reasons Artificial Intelligence is the Future of Retail

Retail is a fast-moving sector, and success in the industry means keeping up with technologies. Artificial intelligence (AI) is one of them, and evidence shows it's the future of retail. Here are four reasons why: 1. AI Offers Diverse Usage Possibilities Retailers often feel understandably reluctant to give emerging technologies a try unless they feel…