Katie Murphy

Katie Murphy

Katie Murphy is an account director at Adform, a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies.

Going Green: How Brands Can Grow Revenue While Saving the Planet

Consumers have become incredibly knowledgeable when it comes to the ways in which companies operate — from technical matters like data usage and privacy to societal issues like diversity, equity and inclusion. In turn, we’ve seen decision making not only become more complex, but also more directly related to individual values and moral standards. And while…