Katie May

As they do every year, all the major carriers are raising their shipping rates for 2018. UPS raised shipping rates an average of 4.9 percent and residential surcharges 4 percent to 6 percent starting Dec. 24, 2017, while FedEx raised shipping rates an average of 4.9 percent and residential surcharges 4 percent to 8 percent…

Google “e-commerce tips” and you’ll get endless pages of great advice on how to leverage content marketing, social media, conversion rate optimization, user experience design and lots of other techniques to sell more stuff. Unfortunately, these articles commonly omit advice on one of the most important e-commerce business-building disciplines: shipping. Shipping makes everything you do…