Kathy Bryan

Kathy Bryan

Combining vast industry knowledge and a natural leadership ability, Kathy Bryan has become an expert in the digital marketing space. She has worked at both global and boutique advertising agencies with Fortune 100 clients in the hospitality, travel, mortgage, education, finance and retail sectors, including US Airways, Circle K, Lincoln Technical Institute, Choice Hotels International, TIAA, Amtrak and the Mortgage Bankers Association. Throughout her career path, Kathy gained strong B2C and B2B expertise via integrated marketing, brand management, demand generation, content marketing and client services. As the Chief Marketing Officer at Digital Media Solutions (DMS), Kathy takes the lead on all aspects of corporate marketing and communications for DMS and its brands, including DMS Insights – an approved Google News publisher, which she built out from scratch. Under her leadership, Kathy and her team have successfully reduced marketing expenses while scaling results.

Seamless E-Commerce Transactions Are Possible With Shoppable Entertainment

The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…