Kate Gerwe

Kate Gerwe

Kate Gerwe is the senior vice president of marketing for North America at Sinch, a global leader transforming how businesses connect with their customers through its industry-leading Customer Communications Cloud. In her role, Kate leads marketing for Sinch’s North America mid-market and enterprise sales teams, supporting over $1 billion in annual revenue. She focuses on helping brands harness data, technology, and personalized engagement to build meaningful customer relationships that drive loyalty and growth. With decades of leadership experience in marketing and customer engagement, Kate has held senior roles at companies including AdsWizz (acquired by Sirius XM), PowerCloud (acquired by Comcast), Proxio (acquired by Collabra Technologies), and Lucid Design Group (acquired by Acuity Brands).

Customer Retention, Marketing

Retail’s Next Era is Already Here

March 23, 2026 at 8:27 am

The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip. There…